Sonoday vs. Rephonic
Both tools give you access to podcast data and contact info — but they're built for pretty different jobs. Here's the straight comparison, no fluff.
Try Sonoday Today
A podcast research and analytics platform built for PR professionals, talent bookers, and creators. Its database covers 3M+ podcasts with 25+ search filters, detailed listener demographics, and a "3D Audience Graph" that maps overlapping audiences.
Pricing is subscription-based: $99–$299/month, with a 7-day free trial. Rephonic is genuinely strong when understanding a show's audience in depth is the job.
A podcast marketing platform built for brands and marketing teams running sponsorship campaigns. The database covers 1M+ active podcasts, and Sonoday MCP turns a campaign goal into a curated shortlist — no manual searching required.
Contact emails unlock at €3 per podcast, pay-as-you-go, no subscription. For teams that want it fully done-for-you, Podcast Sprint runs a 14-day campaign with a 73% average response rate.
Side-by-Side Comparison
| Sonoday ✦ Recommended | Rephonic | |
|---|---|---|
| Primary use case | Podcast advertising & sponsorship outreach | Guest booking & PR campaigns |
| Database size | 1M+ active podcasts | 3M+ podcasts |
| Search & discovery | ✓ Sonoday MCP + filters | ✓ 25+ filters |
| Audience analytics | — Limited | ✓ Demographics, interests, Spotify data |
| Audience overlap mapping | — Not available | ✓ 3D Audience Graph |
| Contact info | ✓ €3 per email unlock | ✓ Included in plan |
| Built-in outreach tools | ✓ Yes | — Exports only |
| Built-in CRM | ✓ Yes | — No |
| Done-for-you service | ✓ Podcast Sprint | — No |
| Pricing model | Pay-per-contact No subscription | $99–$299 / month |
| Team collaboration | ✓ Organization management | ✓ Multi-user plans |
| Best for | Marketing teams, brands, advertisers | PR teams, podcast creators, talent bookers |
When Rephonic Is the Right Choice
When understanding audiences is the core of your work — PR agencies pitching guests, or teams running high-volume outreach continuously where a flat subscription pays for itself.
Choose Rephonic if: you're booking guests, managing PR media lists, or need deep audience analytics before pitching.
When Sonoday Is the Right Choice
When the goal is placement, not a guest slot — getting your brand in front of podcast audiences through sponsorship. Pay-as-you-go pricing works well for campaigns that run in bursts, and Podcast Sprint gets you results without managing outreach yourself.
Choose Sonoday if: you're running a brand sponsorship campaign, prefer flexible pricing, or want a done-for-you option.
The Bottom Line
Rephonic owns the guest booking and PR space. Sonoday is purpose-built for the advertising and sponsorship side of podcast marketing. If your question is "which podcasts should our founder appear on?" — Rephonic is likely the better fit. If it's "which podcasts should we advertise on, and how do we reach them?" — that's exactly what Sonoday is built for.
Ready to Run Your Next Podcast Campaign?
Search 1M+ active podcasts, build a bundle, and reach out — pay only for the contacts you unlock.
Try Sonoday for Free