What Is a Podcast Bundle?

A podcast bundle is a curated collection of podcasts grouped together for a specific campaign or purpose — the organizing unit Sonoday uses instead of a spreadsheet or a folder of bookmarked links.

How bundles work in Sonoday

Instead of tracking dozens of shows in a spreadsheet, you group them into a bundle inside the Podcast Database. Build one by searching and filtering manually — by topic, audience size, or language — or hand three podcasts you already like to Sonoday MCP, Sonoday's AI-matching tool, and let it fill the rest of the bundle with similar shows. Every account gets unlimited bundles, with no vendor lock-in, so nothing you build is tied to a subscription tier.

Building your first bundle takes minutes, not weeks. Explore the Podcast Database and search over 1 million active shows by genre, audience size, and language.

Why bundles instead of a spreadsheet

One bundle per campaign, launch, or season means you're not scrolling through one giant, unsorted list every time you start new outreach. Mark favorites, track which shows you've already unlocked contact info for, and keep every campaign's shortlist separate — all inside one CRM-like workspace instead of a dozen browser tabs.

From bundle to outreach

A bundle is the first step, not the whole campaign. Once you've got a shortlist you like, you unlock verified contact emails for €3 each (see what contact unlocking costs) and start reaching out — sponsorship pitches, guest requests, or promo-code partnerships. That full effort, from bundle to outreach, is what Sonoday calls a podcast marketing campaign.

Ready to build one? Sign up and create your first bundle — it's free to search and build, you only pay when you unlock a contact.