What Are Seed Podcasts?

Seed podcasts are the 3 shows you give to Sonoday MCP as a starting point — the AI studies what makes them similar (topic, audience, tone, format) and surfaces other podcasts that match, so you don't have to manually search for every "hidden gem" show yourself.

How Sonoday MCP uses your seeds

Instead of typing keywords into a search bar and hoping the results are relevant, you point Sonoday MCP at 3 podcasts you already know fit your campaign — maybe shows a competitor has sponsored, or ones your own customers already listen to. The AI matches on more than just genre tags, surfacing similar shows across Sonoday's network-agnostic database of over 1 million active podcasts, including smaller shows that wouldn't come up in a plain text search.

Try it with 3 shows you already know. Explore Sonoday MCP and see what it surfaces.

Picking good seed podcasts

The output is only as good as the input. Strong seeds are usually: shows your target customers already listen to, shows a direct competitor has sponsored or appeared on, or shows in your category that consistently rank well for engagement. Picking 3 genuinely similar shows — rather than 3 random big names — gets you a tighter, more relevant bundle.

From seeds to a finished bundle

Once Sonoday MCP returns its matches, they get added to a bundle alongside anything you found manually. From there it's the same flow as any other bundle: review the list, unlock contacts for the shows you want to reach, and start outreach. If you'd rather skip the manual work entirely, Podcast Sprint runs that whole process for you in 14 days.

Give Sonoday MCP 3 shows and see what it finds. Get started.